Getting Attention!

You have about thirty seconds to get a potential clients attention as they walk down Jobs Lane in Southampton - so the display window is very important. I have to admit that I am sure other stores plan windows months in advance but that is not how it works for me. I need to be inspired and then I work very quickly to put it together. During my daily blog reading over at Willow Decor/ http://www.willowdecor.blogspot.com/ - I discover the beautiful grain sack pillows from 3 Fine Grains/ http://www.3finegrains.com/ - I contact Kymberley and before I know it we are doing a trunk show together at the shop! This window shows her unique pillows. Of course I put my favorite stork pillow on the chair. Another favorite piece is the vintage English zinc top garden table shown with her large rectangular pillow resting on top of it. Kymberley uses wonderful pillow stuffers in each of her pillows - they are full and soft. Remember to click on any photo to see the details. Any advice on how to shoot through glass would be much appreciated!

Quickly I put the next window together after the trunk show is over using the same basic layout switching and adding a few pieces literally in about twenty minutes. English florals are not my current favorite, however this window brought many people into the store. Having said that, I do love that Bennison print on the pillow on the chair which is backed with another Bennison soft taupe large scale damask. I like this as an accent in a room full of cream linen. Pure elegance....

This was the favorite window of the summer. Although blue and white is a favorite color combination out here in the Hamptons, I wanted to make a display that used these colors but in a different way other than the classic nautical. Those beautiful large urns sold the first day in the window as well as the pillows. Isn't the backdrop fabric drop dead dramatic? This fabric started the window display.

And this is my favorite window. The background colors appeal to me. I love everything displayed here! I bought that beautiful antique angel wing knowing that I might be the only one to appreciate it and therefore own it! Joni over at Cote de Texas/ http://www.cotedetexas.blogspot.com/ - provoked a lively discussion awhile back about tableskirts - but I think it is very elegant made in a greige colored linen with a pure linen bullion fringe. Wouldn't the fabric shown on the back board look fabulous as simple curtains in a room full of linen covered furniture and stone accessories? Which is your favorite display window?

Start to Finish

Now to recap from the first day finding the new shop location showing the former tenants belongings....

To this after lots of paint....

To this summer vignette opening week of the shop - all in a rushed four weeks!

Pressure to Open

Things are shaping up! Hound Hill has a proper sign. This is something I was never able to get for my former store location due to a whole host of reasons - so I made sure this time there was no question about getting legal signage. Here my friend is putting on the final coat of paint in my favorite grey/taupe color. The sun is out and everything has turned green. So different from the first time I saw the shop in March!

Remember to click on any photo to enlarge....

We start bringing in the larger furniture. At the warehouse my movers look worried looking at the large sofa. They let me know that they don't think the sofa will fit through the front door of the shop. I let them know that is not an option - it MUST fit - and thankfully it does! In this instance one of my worst traits of not listening to anyone pays off!

We place the furniture in the front display window just to see exactly how much is going to fit. Lots of experimenting here as it is the first window!

I decide to also decorate the back office. Since much of my time is spent here I thought I should make it nice enough for clients to come way in to the back and for me to enjoy my surroundings. This is going to take a bit of work here! I am thinking sort of Anglo-Raj/Caribbean: grasscloth on the walls, sisal for the floor, billowing (!) white linen sheer curtain over the door, white fabric and framed shells. Don't you think having beautiful things around you is constantly inspiring?

You see - look how messy it is already! This is the fabric area in the back of the store and you can see all the favorite colors used in the Hamptons being stacked up: blue, beige, cream, and all shades of white.

Here is the first window display backboard ready to be hung up with the Designers Guild wallpaper. I think it is quite eye catching and very fresh looking.

Getting the side display window ready. Love that pale blue octopus print!

Starting to work on the dining room vignette. Of course you would never put all these chairs together - but in a small store you must display as much as possible.

And here is the first display window. The night before opening my good friend Victoria quickly made this curtain panel so that we could take down the paper from the windows and open up the store! A little skimpy with no lining or interlining but fine for display. Click on the photo to see the pretty details in the window: crackled green garden stool, pale blue pillow with white embroidery,and the gorgeous tassel . I learn from this first window that in the strong sunlight these beautiful soft serene colors disappear. Moving forward the display fabrics are bolder and more vibrant. That pale aqua proved to be a very popular color for summer 2009. The store has opened for the Hamptons season!

Moving Forward

Oh yes, this is so much better! Alien markings on the floor have now been painted over with my favorite soft grey color. I start bringing in merchandise slowly from the warehouse. This building is very old - you can see how the floor slants down to the right! The store looks so fresh and clean - it will never look like this again. The chaos of a retail store sets in very quickly.... Changing light bulbs - look how my friend is standing on that ladder - oh my God - he makes me soooo nervous. He politely tells me it would be better if I leave! Here the fun beginsfor me. I have been getting impatient - I want to start bringing the good stuff in and start decorating! I take out of the warehouse all my favorites first.... I know.... you are not supposed to fall in love with your merchandise - well that is not how it works for me! Now we start dividing up the space for the vignettes. I am happy to find out the store is not so small after all - look at the size of the dining table! I start thinking about the layout for the first display window. The first display was the most difficult - mainly because I couldn't see what it looked like from the outside because the windows still have paper on them.